Does purple shampoo really work?

Lauren Vaughan, Stylist at Doll Beauty HQ, recommends using purple or silver shampoo in between salon visits.

She said: “Maintaining those blond locks in between salon visits are super important! And that’s where silver shampoo comes in.

“As we’re spending long periods of time in between salon appointments at the moment, silver shampoo is great for a number of reasons.

“The silver shampoo acts like an at-home toner in between salon appointments, keeping those ashy tones bright and healthy.

“This keeps the hair looking refreshed and salon-fresh and removes the yellow brassy tones that can occur if left too long.”